Drive sales with PPC marketing

Unhappy with results from PPC? We’ve managed over £3m in PPC spend and are obsessed with generating incremental revenue for your brand. We minimise wasted spend and maximise ROI.

Supercharge customer acquisition with PPC

Our PPC campaigns have one aim: to generate as much revenue from your budget as possible, rather than chasing vanity metrics like impressions and clicks. We measure our success on the bottom line – conversions.

We will manage your advertising budget with as much care and diligence as we do our own, so you can rest assured your account will be in safe hands. Our PPC strategy has helped power growth for clients in sectors including eCommerce, SaaS, recruitment, fashion, security and EV charging.

No long-term contracts - just confidence in our PPC results

At Cappa Digital, we don't lock you into 6 or 12-month PPC contracts. We trust in our strategy to achieve outstanding PPC outcomes. Knowing you can leave the next month motivates us further to drive quick and impactful PPC results.

Most clients end up spending significantly more with us than they did previously. Why? Because we generate an ROI that makes scaling advertising spend the obvious choice.

+15

Accounts managed for
PPC success

+£4m

In PPC spend managed

+£20m

In PPC revenue
generated for clients

Trusted by leading companies

Our 5 Step PPC Approach

Discovery Session

Before we do anything, we like to understand all we need to know about your company, industry and ideal customers. We also pair this with in-depth competitor research for extra insights.

Keyword Research

Before we run or optimise your campaigns, we need to research what the most relevant and profitable keywords will be. The sweet spot? Keywords with commercial intent and low cost.

Campaign Setup

Once keywords are specified, we use our Single Keyword Ad Group (SKAG) approach to ensure maximum relevance between keywords, ad copy, and landing page experience.

Landing Pages

An ad campaign is only as good as the landing page you direct traffic to. If you invest in traffic, it's imperative to have a high-converting landing page.

Day-to-day Optimisation

As data enthusiasts, we love tweaking and iterating on your campaign based on data. It's the bread and butter of long-term PPC profitability.

Clients Say...

Working with Cal at Cappa Digital over the last 18 months has been a pleasure. Cal has delivered on major improvements to our SEO which now places us at the top of all major searches for our industry. Cal has helped develop the RMS website from a good website into a great website with additions that are paying dividends for us. He always takes ideas and suggestions and pushes them to the next level, significantly above what we were expecting.

Daniel Tolliver

Business Manager at RMS

Cal has been excellent in guiding our digital marketing strategy over the past few years. He's always on hand to give advice on where to spend our digital marketing budget to receive the best ROI. Our SEO has got to a point where we no longer need to spend budget on Google Ads anymore - which is great and was our goal as a business!

Matthew Tolkien

Managing Director at BusinessWatch Group

Cal is that rare beast that not only understands wonderfully techie stuff, but also how that can be harnessed to commercial effect. He’s always given us ultimate confidence that he knows what he’s doing, he does exactly as he says he will and is an absolute pleasure to deal with. In a world of agencies promising the earth and delivering little of substance, Cappa Digital stands head and shoulders above, with a strong focus on delivery.

James Roach

Managing Director at Headstar

Cappa Digital have been excellent at creating and executing an SEO strategy for Loveness Lee. Since we started working on SEO with Cal less than a year ago, our organic orders are up 75% - which is great to see! With Cappa Digital's guidance we are now excited to be expanding internationally with SEO strategies in place for targeting the USA and Australia.

Loveness Lee

Founder at Loveness Lee