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Get the results you want from SEO & PPC, without the common pitfalls of working with an agency.

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Trusted by leading companies

What We Do

SEO

Climbing the organic rankings in Google can have a huge impact on your online revenue, while lowering your customer acquisition costs. We optimise your site to boost organic traffic for the long-term.

Google Ads

Capitalising on search intent with Google Ads can be a gold mine for your business. We ensure your campaigns are optimised, competitive and scalable.

Social Media Advertising

Unlock the power of data to reach your target market via social. We combine sophisticated targeting with compelling ad creatives.

Conversion Rate Optimisation

CRO helps you turn more visitors into customers. It’s the cornerstone of a killer digital strategy. It quite literally gets you more customers, for free. You can increase your revenue without increasing advertising spend.

Digital marketing that delivers

More about us

Growing your business online doesn’t have to be a guessing game. Using tried and tested methods, we’ve helped companies improve their online performance in a variety of sectors such as eCommerce, SaaS, EV charging, fashion, security & more.

Interested in ranking higher in Google organically, or want to see better ROI from your Google Ads campaigns? Get in touch for a chat – we’d love to hear from you.

180%

Average YoY traffic uplift
for SEO clients (Oct 2023)

+£10m

In organic revenue
generated for clients

+£20m

In PPC revenue
generated for clients

Our work

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See Project

SEO

Electric Radiators Direct

International SEO Strategy Leads to No.1 Ranking For 'Electric Radiators' Within 4 Months

After cementing their position in the UK market, our international SEO strategy helped propel ERD into the Ireland market.

See Project

PPC

eFaraday

How does it work at Cappa?

As a consultancy, we take a more personal approach. You will always get advice based on your needs, not ours. Some big agencies might have senior figures sell you the dream and then pass on the work and client communications to an inexperienced account manager. Not at Cappa – all projects are executed by experienced operators.

After learning all about your business, we’ll put together a plan of action based on the strategy and marketing channels that are right for your goals. Alongside a close network of freelance content writers, graphic designers and web developers, we’ll start executing on the strategy with only one thing in mind – getting great results for you.

Clients Say...

Working with Cal at Cappa Digital over the last 18 months has been a pleasure. Cal has delivered on major improvements to our SEO which now places us at the top of all major searches for our industry. Cal has helped develop the RMS website from a good website into a great website with additions that are paying dividends for us. He always takes ideas and suggestions and pushes them to the next level, significantly above what we were expecting.

Daniel Tolliver

Business Manager at RMS

Cal has been excellent in guiding our digital marketing strategy over the past few years. He's always on hand to give advice on where to spend our digital marketing budget to receive the best ROI. Our SEO has got to a point where we no longer need to spend budget on Google Ads anymore - which is great and was our goal as a business!

Matthew Tolkien

Managing Director at BusinessWatch Group

Cal is that rare beast that not only understands wonderfully techie stuff, but also how that can be harnessed to commercial effect. He’s always given us ultimate confidence that he knows what he’s doing, he does exactly as he says he will and is an absolute pleasure to deal with. In a world of agencies promising the earth and delivering little of substance, Cappa Digital stands head and shoulders above, with a strong focus on delivery.

James Roach

Managing Director at Headstar

Cappa Digital have been excellent at creating and executing an SEO strategy for Loveness Lee. Since we started working on SEO with Cal less than a year ago, our organic orders are up 75% - which is great to see! With Cappa Digital's guidance we are now excited to be expanding internationally with SEO strategies in place for targeting the USA and Australia.

Loveness Lee

Founder at Loveness Lee

Latest Insights

Check out our latest blog posts for insights on SEO, PPC, CRO

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Cal Fenn

January 19, 2024

The Ultimate Guide to Understanding SEO in 2024

Discover the basics of SEO and unleash the power of SEO to increase your website's online presence to reach a wider audience. Implement these techniques and strategies into your business plan for a significant positive impact on you search engine visibility.