SEO has evolved from the days of keyword-stuffing and spammy backlinks. To grow your presence in organic search, there’s a need for an integrated SEO strategy that incorporates three areas: on-page optimisation, off-page SEO, and quality content creation.
Search Engine Optimisation
Simplify the Complex World of SEO
The landscape of organic search is getting more competitive. With positions limited on page 1 and an increasing awareness of the profitability of SEO, companies have to be smarter than ever. However, the fundamentals remain. To navigate complexity, we use a three-pronged approach to getting results with SEO.
Your site needs the technical foundations for search engines to crawl and index your pages. It’s important to invest time in the technicalities of SEO to ensure your investment into producing content is well leveraged.
To set up your website and its content strategy for success, we need to profile your customers. What do they want? We’ll tune your content to their needs.
E.A.T stands for “Expertise, Authoritativeness, Trustworthiness”. It’s key to ensuring content is ranked highly by Google’s algorithm, and also ensures users find your content useful.