CRO helps you turn more visitors into customers. It’s the cornerstone of a killer digital strategy. It quite literally gets you more customers, for free. You can increase your revenue without increasing advertising spend.
Turn more visitors into customers
The CRO Equation
If you double your conversion rate, your revenue doubles too. Conversion Rate Optimisation has tremendous leverage, even a small uplift in your conversion rate leads to a big change in revenue.
Visitors x Conversion Rate x Customer Lifetime Value = Revenue
The Three Part Process
Cappa Digital run a CRO programme in 3 part
- Research – Do you know why visitors abandon your site?
- Design – Is your website optimised to convert visitors into customers at scale?
- Testing – What % uplift can we observe from the conversion experiments?