Blogging is central to awesome content marketing. Companies that blog are 4x more likely to be found high in organic search results. It should be part of an integrated online strategy, complementing your SEO, PPC and social media presence.
Who are your customers? What information do they look for and find engaging? Establishing these key questions helps us plan a content schedule likely to resonate with your audience.
Identify Topics & Keywords
Creating engaging content is only half the battle. Content needs to be written with specific keywords targeted, otherwise search engines won’t rank it. Ideal keywords are those with high search volume and low competition.
We look to create content that builds trust, answers queries, and ultimately generates leads and sales. Content should be provoking and signal thought leadership but the aim should always be to bring prospective customers into the sales funnel.
What does the data tell us about your content? We use data insights to optimise existing content and inform future strategy.